The Lesson of 2004

Jonathan Last, The Weekly Standard
In many respects, the 2012 election played out as a close cousin of the 2004 contest. A vulnerable incumbent president in a bad political environment faced a weak challenger who lacked a core ideology and who articulated no clear vision for the country. In both campaigns the challenger chose to present himself as a default choice, rather than an insurgent. In both campaigns the president pursued a base-turnout strategy. And in both years the president won, by a margin of victory just around 2.4 percentage points.

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